How Jose Borghi Became a Highly Successful Marketer

Jose Borghi is a successful advertising executive from Brazil. His name is powerful in the Brazilian advertising scene. Today, he is considered a highly influential advertiser in the country. He is the founder of Mullen Lowe ad agency. The company was originally known as BorghiErh, before it was changed to Borghi Lowe, and finally Mullen Lowe on mullenlowegroup.com.

Jose Borghi’s Early Life

Jose Borghi was born in a town called Presidente Prudente. During his third year in high school, he attended a performance at the Castro Neves Theater after receiving an invite from his sister. The performance changed his life and removed any doubt he had about what career he would pursue after finishing school. He loved the show so much that he made up his mind to pursue advertising.

Jose Borghi studied advertising in PUC. After graduating, he secured his first job at Standart Ogilvy in 1989. Jose Borghi leant a lot at the company. Never one to be tied down, Jose worked for several other advertising agencies like FCB and DM9/DDB. He finally decided to open his own agency. He partnered with Erh Ray to open BorghiErh agency.

The Birth of Mullen Lowe Ad Agency

Jose revealed that when they started BorghiErh, they had no investors or support from banks and sponsors. They started from the ground and worked their way up. Jose Borghi offered several services including media planning, ad creation and other advertising services. They soon became profitable. In 2006, Lowe bought into the venture and it was renamed Borghi Lowe.

After rebranding, Borghi Lowe gained headway in both the domestic and international advertising market on interpublic.com. It caught the attention of Lowe & Partners and the Mullen Group. Today, the company is called Mullen Lowe and is managed by Jose Borghi and Andre Gomes as co-CEOs.

Other Interests of Jose Borghi

Jose Borghi has reiterated on several occasions that it was his determination and hard work that made him successful. He realized at an early age that nothing comes easy or free and that if he wanted to achieve something, he had to put in the effort.

Jose has a knack for creating award winning ad concepts for his clients. This has earned his company several top clients like Delta Airlines, Asia Motors, Procter, Fiat, American Express and Coral Paints. He has won several awards for his efforts and accomplishments including the lions Cannes, New York Festival and the Clios Awards. Today, he is firmly committed to growing and expanding the company.

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