How Fake News Can Damage Your Online Reputation

Fake news has been a trending topic of late, and its tie-in with your online reputation can be insidious. You may not see the connection at first, but it can be there. If you are a business owner with an online presence, then as reveals, fake news sites can most definitely hurt your businesses’ reputation.

Let’s say you have a company website that lists your contractors. Those contractors can also have websites that utilize ad-sense to generate profits that help fund the hosting and maintenance of their website. This isn’t an unheard of practice and happens quite often. Some of those ads may be for sites or companies that are directly involved in spreading news that have not been fact checked. Fake news, in other words

Now, the contractors may not know this, but they are directly involved in fake news sites by way of the ad-sense advertisers. This leads to an indirect tie-in with the original website of the business owner. This owner, obviously, also will not know about the tie-in, but guilt by association is a hard thing to fight when it comes to public perception. Once the ad-sense advertisers are found out, connections will be made all the back to the business owner.

Therefore, as this business owner, it is your responsibility to have someone go all the way down the line to make sure nothing is there that can hurt your online reputation. This may sound like a lot of work, being proactive to a problem that may not even exist, but it’s a lot less work than damage control.

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