How Don Ressler Changed Online Retail

Don Ressler is one of the most successful entrepreneurs the world has seen. He has created startups specializing in everything from fashion to skin care. Over the course of his career the companies he founds and heads have produced billions of dollars. Even more amazing is the fact that Ressler has succeed while pioneering in new sectors of commerce. Specifically, he has made a name for himself in the world of online retail at https://www.crunchbase.com/person/don-ressler/timeline. Although most of us have had our experiences with Amazon and Ebay, Ressler was generating billions before online retail was even considered a thing. He continues to innovate in online retail to this very day.

He Was One Of The First Entrepreneurs Of Online Retail
Don Ressler is undeniably one of the most successful businessmen of our time. Starting in the early 2000s he created some of the first forays into online retail the world witnessed such as fitnessheaven.com. These early ventures of his were so successful he was able to generate billions in revenue for the startups he founded. After meeting Adam Goldenberg, another online retail entrepreneur, he set out to create his greatest achievement so far. He created the personalized clothing retailer JustFab.

JustFab Perfected The Subscription Model
It simply isn’t possible to understand just how innovative JustFab was. Selling the idea of paying a $39.95 monthly fee to subscribe for a personalized selection on Brandettes doesn’t seem like a good idea at first thought, but Ressler understood how to give people what they want. When people shop they don’t want retailers to bombard them with clothes that simply aren’t meant for them or their tastes. JustFab cuts to the point and gives each and every customers clothes on Huffington Post meant for their body specifically. With millions of loyal customers it seems as if JustFab has succeeded.

Fabletics Has Brought Online Retail Into The Physical World
The success of JustFab sparked a fire in Ressler. He wanted to see exactly how far he could go with online retail on internetretailer.com with a new idea. Focusing specifically on providing customers with athletic wear, Ressler, Adam Goldenberg, and Kate Hudson came together to create Fabletics. The business model of Fabletics was similar to JustFab, but Fabletics was able to reach beyond the internet. While JustFab is currently an online exclusive, there are now Fabletics brick and mortar stores located in the real world. These stores are proving so successful Fabletics is expected to build more than 100 within the next 5 years.

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