The Secret of EOS Lip Balm’s Success

EOS Lip Balm has become the next step in the evolution of chapstick. In fact, the acronym EOS stands for Evolution of Smooth. Just seven years ago, going “wild” with chapstick meant choosing from a small amount of flavors such as mint or strawberry. Since the EOS explosion, however, pastel-colored lip balms have been seen in every major retail store including Walgreens, Racked and Target. Major celebrities such as Miley Cyrus and Christina Aguilera have sported them, EOS products have been advertised all over fashion magazines and beauty consultants are very excited about them.

However, it wasn’t until the October 19, 2016 interview by Fast Company that the creators of EOS lip balm finally revealed their secrets. Inventors Mehra, Jonathan Teller and Craig Dubitsky had been trying to think of a way to evolve beauty products. Up until then, chapsticks had been advertised as a unisex product. However, when they did an in-depth consumer research, they found that chapsticks and lip balm products were still overwhelmingly used by women. However, they also wanted to invent something that wouldn’t be just another short fashion trend.

As a result, they thought of ways to make their lip balms appeal to all five of the physical senses. The final result was the plethora of orb colors, the flavors and the clicking sphere that we see on sale at major retail stores for just $3 today. As would be a bonus with many people today, the products are also manufactured with organic ingredients.

They also say that getting their products on the store shelves was not easy as most retailers didn’t know what to make of the product. However, their big break came when a female retailer at a Walgreens agreed to test the waters with selling the product. Since then, EOS has made themselves their own manufacturer, partnered with other companies and built a large social media presence on Pinterest and Facebook.