Michael Haltman

pushing ahead

In a recent press release by SeaWorld Entertainment, it was announced that Marc Swanson has been appointed as the CEO of the company. Swanson has been with SeaWorld for nearly two decades, starting as the VP of Seasame Place, one of several brands owned by SeaWorld Entertainment. Swanson worked his way to the leadership role through excellent performance and achievements in key finance and accounting roles for SeaWorld. Swanson had been serving as the interim CEO since 2017 until his recent permanent appointment as SeaWorld CEO.

SeaWorld is one the largest theme park entertainment companies in the US with a focus on “providing experiences that matter” to its customers and educating visitors on the importance of preserving and protecting wild animals. It has 12 destinations spread across key cities in the country including oceanariums and water parks. The SeaWorld Board of Directors unanimously approved the appointment of Swanson as the permanent CEO.

SeaWorld has also appointed Elizabeth Gulacsy as the permanent CFO of the company. She was also serving in an interim CFO role until her permanent appointment.  Scott Ross, Chairman of the Board said that Swanson and Gulacsy are the “right leaders for SeaWorld as we emerge from this pandemic and continue executing on our long term strategic plan”.

Swanson shared his gratitude and enthusiasm for his appointment. As the SeaWorld CEO, Swanson plans on working with the Board and management team to “drive long-term value for all stakeholders”. According to Swanson: “the capabilities of the management team combined with the complementary expertise of the Board” allowed SeaWorld to emerge from the turbulent times of the COVID-19 pandemic.  The trends and indicators from the SeaWorld first-quarter report for 2021 have been encouraging and Swanson hopes the peak summer season should bring more visitors to SeaWorld attractions.